If it seems to be too good to be true ….

​Many concerned for their health followed blogger Belle Gibson who claimed to have survived brain cancer. Belle Gibson's claims to have cured her cancer when conventional medicine and treatments failed her. She capitalised on her fame with a successful app and a cookbook. The magazine, Elle named her “The Most Inspiring Woman You’ve Met This Year”, while Cosmopolitan awarded her a “Fun, Fearless Female award”. Penguin published her cookbook. Apple pre-installed her app on the Apple Watch and flew her to its Silicon Valley launch.

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