In my blog article, Sleep: the key to being more innovative I reported the importance sleep makes in boosting creativity. Research into the unconscious mind is shedding more light on what 95% of our brain activity is actually for.
Our unconscious mind has long been known to harbour our personality, our beliefs, what we value, our biases while also controlling our bodily functions. Also it is responsible for our habits and creativity. It turns out that sleep is not the only way you can improve your creativity and become more innovative.
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