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Last evening I was privileged to hear Rod Drury speak at the Xero AGM. Rod mentioned that the company had achieved impressive growth figures in the NZ, Australia and US markets. I was left thinking that there is a very good reason why Xero is successful and will continue to be so well into the future. 

Xero is setting new standards for small business accounting. Rod reported to shareholders that the company had achieved what it had set out to do just 12 months before. Very few companies are actually able to do this. Yes it is cash rich. Its customers tell them that they love them. But there is a much more important reason.